If you were watching college football over the Labor Day weekend—and who wasn’t?—Blake Shelton was all over your TV screen during breaks in the action. Blake, who signed an endorsement partnership with Gildan Activewear in February 2015, was featured in a pair of underwear commercials throughout the football-heavy weekend.

Speaking of Gildan, you can catch Blake on his 2016 Blake Shelton Tour Presented by Gildan this fall as it kicks off on Sept. 9 in Oklahoma City.

Check out the clips below, one of which features Blake singing “Came Here to Forget,” his most recent No. 1.